In the fast-moving world of business, staying informed isn't just an advantage; it's a necessity. Decisions are made every minute based on market shifts, new technologies, and global economic trends. For business leaders, employees, and clients, access to credible, timely information is critical. This is where Forbes has carved out its reputation as a premier global source for business insights, financial news, and leadership strategy.
Now, imagine taking that powerful stream of information and moving it from a phone or a computer screen to the central spaces of your organization. This is the new role of digital signage. It's no longer just a digital poster for company announcements. When you combine a powerful information source like Forbes with a dynamic digital signage platform, you create a new communication channel that can inform your staff, impress your visitors, and reinforce your company culture.
Using your digital screens to display relevant articles and updates from Forbes is a strategic decision. It's a simple way to add significant value to your physical environment, whether it's in a busy corporate lobby, a collaborative breakroom, or a high-traffic university hallway. Let's explore why this combination works so well and how you can implement it effectively.
Not all content is created equal. In an era of constant information flow, credibility is everything. Displaying a random news feed might just create noise, but curating a source like Forbes sends a specific, powerful message.
Forbes is globally recognized for its in-depth coverage of business, finance, technology, and leadership. When you see the Forbes name, you associate it with success, authority, and high-quality business intelligence. The content is tailored for an audience that is ambitious, educated, and forward-thinking.
Here’s a look at the types of content Forbes provides and why it matters to your audience:
By choosing to display Forbes content, you are making a deliberate choice. You are aligning your brand with these values. You're not just providing "news"; you're providing curated business intelligence. This simple act communicates that your company is serious, globally aware, and invested in knowledge.
The value of displaying Forbes news can be adapted to different environments within your building. The key is to match the content to the audience and the purpose of the space. A modern digital signage platform allows you to schedule different content for different screens, ensuring maximum relevance.
First impressions matter. When a client, investor, or potential new hire walks into your lobby, what do they see? A static painting? An old magazine rack?
A sleek digital screen displaying headlines from Forbes instantly projects a professional, dynamic atmosphere. It communicates that your business is current and connected. For visitors, it reduces perceived wait times by providing engaging, high-quality content to read. Instead of idly checking their phones, they are engaging with information that respects their time and intelligence. This sets a positive tone for the meeting or interview before it even begins.
Your employees are your greatest asset. Keeping them informed and engaged is a top priority. Breakrooms, cafeterias, and other common areas are perfect locations for internal-facing digital signage.
Displaying Forbes articles here serves a dual purpose. It provides a welcome break from internal memos and offers valuable content that employees can actually use. You can feature industry-specific news that’s relevant to their work, helping them stay on top of trends without having to search for it. Articles on leadership, career advice, and work-life balance can foster conversation and show that you are invested in their personal and professional growth. This helps create a more informed, motivated, and connected workforce.
For senior leadership and decision-makers, information needs to be immediate and accurate. Digital screens placed in executive wings or outside key meeting rooms can serve as a real-time data hub.
Imagine executives glancing at a screen for the latest market-moving news right before a major strategy session. Displaying live financial tickers, breaking economic reports, and analysis from Forbes provides critical, up-to-the-minute context. This data can directly inform high-stakes conversations and support agile decision-making. It’s about having the right information in the right place at the precise moment it’s needed.
Educational institutions are all about preparing students for the real world. In a university business school, finance lab, or library, digital screens can bridge the gap between academic theory and real-world practice.
Streaming relevant Forbes content—like market analysis, stories of entrepreneurship, and economic trends—gives students a live window into the world they are preparing to enter. It enriches the learning environment and demonstrates the school's commitment to providing modern, relevant resources.
Moving from "where" to "why," the advantages of this strategy are clear and measurable. They touch everything from brand identity to employee engagement.
This is perhaps the most immediate benefit. By associating your company with a prestigious and authoritative source like Forbes, you elevate your own brand. It’s a form of "passive signaling." You are telling every person who sees your screens that your company values intelligence, success, and global awareness. This subtle message can be more powerful than a direct advertisement. It builds brand equity and reinforces a premium, professional image.
An informed employee is an engaged employee. When staff members understand the broader market trends and challenges in their industry, they feel more connected to the company's mission. They can see how their role fits into the bigger picture. Providing access to quality content from Forbes shows that you trust your team and are investing in their knowledge. This can boost morale, spark innovative ideas during a coffee break, and promote a culture of continuous learning.
No one likes to wait. But waiting in a room with valuable, engaging content is a completely different experience from staring at a blank wall. For clients and customers in your waiting area, it shows respect for their time. It provides a valuable distraction that reinforces their decision to do business with you. They are in the office of a smart, well-informed company. This positive experience builds trust and client confidence from the moment they walk in the door.
Company culture isn't just a mission statement on a wall; it's a collection of all the small things you do. Using modern tools like digital signage to display dynamic, relevant content is a clear sign of a forward-thinking culture. It shows your company is adaptable, tech-savvy, and values data-driven insights. This is especially attractive for recruiting and retaining top talent, who want to work for companies that are looking toward the future.
We've all experienced "content blindness." It’s what happens when a poster or sign is left up for too long, people simply stop seeing it. Static content quickly becomes part of the background.
News feeds, by their very nature, are dynamic. They update automatically with new headlines and stories. This constant, subtle change keeps the content fresh and relevant. It ensures that your screens will continue to catch people's attention day after day. This dynamism is the key to making digital signage an effective, long-term communication tool rather than just a short-term novelty.
The idea is simple, but the execution can seem complicated. This is where many businesses get stuck.
The "old way" of doing this is clunky, manual, and inefficient. It might involve a marketing person finding a Forbes article, taking a screenshot, putting it into a PowerPoint slide, saving it as a JPEG, and then uploading that image to a screen via a USB drive. The content is outdated the moment it’s posted. It’s a waste of time and fails to capture the "live" benefit of news.
A more technical approach involves finding a public RSS (Really Simple Syndication) feed from Forbes and trying to get it to work with a basic digital signage player. This can be a technical headache, requiring custom coding or finicky settings. The feeds might break, the formatting will look terrible, and you have little control over which articles appear. Furthermore, many simple platforms lack the security protocols needed for a corporate environment, putting your network at risk.
This is precisely the problem RocketScreens was built to solve. Our platform is designed to make it simple and secure to connect to all your powerful information sources and display them beautifully anywhere.
RocketScreens simplifies the entire process. You don't need to be an IT expert or a graphic designer. Our platform securely connects to over 100 different applications and content sources. Whether it's a direct news app or a general-purpose tool like an RSS feed integrator, you can get content from sources like Forbes onto your screens in just a few clicks.
Most importantly, we prioritize security. Our platform is built for the enterprise, ensuring all connections to your apps and data are protected. You can display public news feeds alongside sensitive internal data with confidence, knowing your network is not exposed.
The real power of RocketScreens isn't just displaying one thing; it's displaying everything. Forbes news is a fantastic piece of your content puzzle, but it's even better when combined with your other important information.
Our platform lets you create custom "channels" of content that automatically rotate. You can display a Forbes headline, followed by:
This approach turns your screen into a single, unified source of truth. An employee can glance at the screen and see a top market trend, the team's progress toward its quarterly goal, and a reminder about the upcoming town hall, all in less than 60 seconds. This is how you transform a simple screen into a powerful tool for business communication.
You’re ready to start. You have a platform like RocketScreens, and you’re excited to add Forbes content. Here are a few best practices to ensure you get the most out of it.
Don't just show news. A good rule of thumb is an 80/20 split. Use your screens for internal or company-owned content 80% of the time (dashboards, announcements, recognitions) and external content 20% of the time (news, weather, social media). This ensures the screens remain a primary tool for your business, supplemented by valuable world content, not overshadowed by it. RocketScreens' scheduling tool makes this simple to set up.
Digital signage is a "glance-and-go" medium. People are not going to stand and read a 1,000-word article. Use layouts that feature bold headlines, short summaries, and strong images. The goal is to convey the key takeaway in a few seconds. Let the headline spark curiosity; if someone is interested, they can look up the full article on their phone.
Don't use a one-size-fits-all approach. What you show in the finance department should be different from what you show in the creative marketing lounge. Use Forbes' different categories (e.g., Finance, Tech, Leadership) and create content feeds that are specifically relevant to the teams who will be seeing them. This targeted approach makes the content far more valuable.
Your digital signage is an extension of your brand. Use a platform like RocketScreens that gives you full control over your screen's appearance. You can add your company logo, use your brand's colors and fonts, and arrange content in clean, professional layouts. This ensures that even third-party content from Forbes feels like a seamless part of your corporate environment.
Your screens are valuable real estate. It's time to stop treating them like static posters.
Displaying content from a world-class source like Forbes is a simple, high-impact way to begin this transformation. It immediately boosts your brand perception, provides real-world value to employees and visitors, and reinforces a culture of knowledge and success.
When you use a secure and straightforward platform like RocketScreens, you can have this running in minutes. And you can instantly begin to layer in all your other powerful information, from data dashboards to social media feeds, to create a truly dynamic, automated, and engaging communication channel.
Stop showing blank screens or out-of-date slides. Start displaying powerful, current information that moves your business forward.