In any organization, keeping teams aligned, motivated, and focused on key goals is a constant priority. You set targets, track metrics, and have regular check-ins. But how do you make that data visible and engaging? How do you transform numbers on a spreadsheet into a living, breathing part of your office culture? The answer is surprisingly simple and visually effective: displaying leaderboards on TV screens.
Putting key performance indicators (KPIs) on a large screen creates a transparent and dynamic environment. It taps into our natural desire for competition, recognition, and achievement. When employees can see their progress in real-time, it adds a layer of excitement and purpose to their daily tasks. This isn't about creating a high-pressure environment; it's about building a culture of performance where everyone knows the score and is motivated to contribute.
This guide explores how using leaderboards on your office screens can energize your teams. We'll cover the psychology behind why they work, the practical benefits for your business, and how you can easily implement them using a powerful digital signage solution like RocketScreens, featuring the specialized RocketRankings application.
At its core, a leaderboard is a visual representation of performance rankings. It lists individuals or teams and their results for a specific metric, ordered from highest to lowest. While the concept is simple, its impact is profound, drawing on deep-seated psychological principles.
Humans are wired for social comparison and achievement. Leaderboards tap directly into this.
Implementing leaderboards isn't just about making people feel good; it delivers tangible business results.
So, the concept is powerful. But how do you get these leaderboards from a spreadsheet or a business application onto a screen in your office? This is where modern digital signage comes in.
Digital signage is no longer just for advertisements in retail stores or menu boards in restaurants. It has become a vital tool for internal communications. Companies are using screens throughout their offices to share company news, celebrate work anniversaries, reinforce brand values, and, most importantly, display real-time data.
A simple, cloud-based digital signage platform allows you to control the content on any number of screens from a single, central location. This means you can have a sales leaderboard on the sales floor, a customer satisfaction score in the support department, and company-wide announcements in the break room, all managed effortlessly.
Televisions are ideal for displaying leaderboards for several reasons:
To put leaderboards on your screens, you need a platform that can connect to your data sources and display them beautifully. This is precisely what RocketScreens was built for. And for creating stunning, effective leaderboards, we offer RocketRankings.
RocketRankings is a purpose-built application within the RocketScreens ecosystem designed to transform your data into motivating leaderboards. It’s not just about showing a list of names and numbers; it's about creating a visually compelling display that captures attention and drives action.
With RocketRankings, you can customize your leaderboards to perfectly match your brand and goals. You can:
It’s a flexible tool designed to make data visualization simple and powerful.
The true strength of a digital signage platform is its ability to connect to the tools you already use. RocketScreens securely integrates with over 100 popular business applications, from CRMs and project management tools to social media and news feeds.
This means you can automatically pull data for your leaderboards without any manual data entry. If your sales team lives in HubSpot, your support team uses Zendesk, and your project managers use Asana, RocketScreens can connect to all of them and display the relevant KPIs on your screens in real-time.
For many businesses, the Customer Relationship Management (CRM) system is the single source of truth for sales and marketing activity. HubSpot is one of the most popular CRMs, and our integration with it is a perfect example of how RocketRankings can bring your data to life.
Connecting HubSpot to RocketScreens is a straightforward process. Within the RocketScreens platform, you simply select the HubSpot RocketRankings integration, authorize the connection securely, and you're ready to go. There's no complex coding or IT support required. You can be up and running in minutes. You can build leaderboards based on virtually any data point within your HubSpot account.
For a sales team, motivation is key. Using HubSpot RocketRankings, you can create leaderboards that display:
When a sales rep closes a deal in HubSpot, their ranking can update on the screen in the office moments later. This creates an exciting and competitive atmosphere that encourages high performance.
Imagine a sales floor with a large screen displaying a "Top 5 Reps of the Month" leaderboard. As the month progresses, the names shift and change. When a new leader emerges, their picture flashes on the screen with a "King of the Hill" graphic.
Or consider a leaderboard that isn't about competition, but about a team goal. You could display a "team total" revenue bar that fills up as you get closer to the quarterly target. When the goal is met, the screen could erupt in a celebratory animation. These are the kinds of engaging experiences you can create with HubSpot RocketRankings.
The power of leaderboards extends far beyond the sales department. Any department with measurable goals can benefit from the visibility and motivation they provide.
In a customer support setting, you can use leaderboards to track:
This helps maintain a high standard of customer service and acknowledges the hard work of your support team.
For development or creative teams, leaderboards can be used to track progress towards major goals.
Your marketing team can visualize the impact of their efforts with leaderboards that show:
Ready to bring the power of leaderboards to your office? Here’s a simple, three-step process to get started.
The first step is to decide what you want to measure. A great leaderboard is focused and easy to understand. Don't try to display 20 different metrics on one screen. Pick the one or two KPIs that are most critical to a team's success. Ask yourself: "If this number goes up, is the business healthier?" If the answer is yes, you've found a good candidate for a leaderboard.
You need a platform that is easy to use, secure, and connects to the data sources you rely on. This is where RocketScreens shines. With its user-friendly interface and extensive library of integrations (including the powerful RocketRankings app), it provides a complete solution for getting your data onto your screens. The platform is designed for business users, not IT experts, so you can manage your content with ease.
This is the fun part. With a platform like RocketScreens, you can design a leaderboard that is both informative and visually appealing. Choose your colors, add your logo, and decide how you want to present the data. Once you're happy with the design, you can launch it to any screen in your office with a single click.
Bringing your data to life on TV screens is a proven way to boost motivation, align your teams, and improve performance across your entire organization. Leaderboards create a transparent, competitive, and engaging culture where success is celebrated publicly.
While the concept is simple, the execution requires the right tool. RocketScreens provides a simple, secure, and powerful platform to make it happen. With HubSpot RocketRankings, you have a specialized application to create stunning leaderboards, and you can ensure your data is always live and accurate.
If you are ready to stop letting your valuable data sit unseen in spreadsheets and dashboards, it's time to put it on the big screen. Explore what RocketScreens can do for you and see how visual data can create a more motivated and productive workplace.