A HubSpot sales leaderboard can be the single most effective tool you introduce to your sales floor this year. Your HubSpot CRM is packed with valuable information, deals moving, quotas being crushed, and new opportunities entering the pipeline. The problem? Most of that data stays locked away, visible only when a sales rep or manager decides to log in and search for it.
What if you could take the most critical piece of that data, the real-time pulse of your sales pipeline—and make it visible to everyone, all the time?
That's the core idea behind displaying your deal data on a screen. It’s not about adding another complex dashboard; it’s about simplifying information to create focus and motivation. With a dedicated solution like RocketScreens' HubSpot RocketRankings, you can broadcast your team's progress, celebrate wins the moment they happen, and foster a culture of high performance.
This guide will show you seven specific ways a live leaderboard focused on HubSpot deal stages will supercharge your team's results.
At its simplest, a HubSpot sales leaderboard is a public display that visualizes sales performance data pulled directly from your HubSpot CRM. However, a truly effective leaderboard does more than just show who has the highest revenue.
Instead of trying to replicate complex HubSpot reports on a big screen, the most successful implementations focus on clarity. At RocketScreens, we've found that the greatest impact comes from displaying the deal lifecycle stages. This approach shows not just the final outcome (a closed-won deal) but the entire journey, from a new opportunity to a qualified lead, to a proposal sent, and finally, to a closed deal.
This shifts the focus from a single lagging indicator (revenue) to the leading indicators that actually produce that revenue. It turns your digital signage into a dynamic, living scoreboard for your entire sales process.
When your sales data lives exclusively inside HubSpot, you're paying a cost you may not even realize.
By keeping this data behind a login, you create a passive environment. A visible leaderboard creates an active, engaged, and competitive one.
Understanding these challenges is why we developed HubSpot RocketRankings. It isn't another tool to mirror your HubSpot dashboard. It's a purpose-built integration designed to do one thing exceptionally well: pull deal data from your HubSpot account and present it as a clean, compelling, and motivating leaderboard on any screen.
It securely connects to your HubSpot instance and focuses exclusively on tracking the deal lifecycle stages you care about. You choose the pipeline, the stages, and the team members, and RocketRankings handles the rest. It’s the simplest way to build a HubSpot sales leaderboard that your team will actually pay attention to.
Putting your HubSpot deal stages on a screen is more than just a novelty; it’s a strategic move that drives tangible results. Here are seven ways it will supercharge your team.
Salespeople are often naturally competitive. A public leaderboard taps directly into that drive. When reps can see their names climbing the ranks as they move a deal from "Appointment Scheduled" to "Contract Sent," it creates a healthy and transparent competitive environment. This isn’t about shaming low performers; it’s about celebrating progress and inspiring everyone to push a little harder. The gamification aspect makes the daily grind more engaging and gives everyone a clear view of what winning looks like.
A weekly sales report is a snapshot in time. A live leaderboard is a living, breathing view of your pipeline. This real-time visibility means everyone, from the newest sales rep to the CEO, has an immediate pulse on performance.
Is the team on track to hit its quarterly goal? Is a specific deal stalled in the negotiation stage? A quick glance at the screen provides instant answers that used to require digging through CRM reports. This level of transparency keeps the entire team aligned and focused on the metrics that matter most.
Recognition is a powerful motivator. A HubSpot sales leaderboard automates it. When a rep moves a deal to "Closed-Won," you can configure your digital signage to trigger a celebration—a unique sound, a special graphic, or a picture of the winning rep.
This immediate, public acknowledgment provides a powerful psychological boost. It reinforces winning behaviors and makes team members feel valued for their contributions, big and small. It transforms a simple data change in HubSpot into a shared moment of success for the entire office.
Success in sales isn't just about closing. It's about consistently executing the steps that lead to a close. By displaying the entire deal lifecycle, you reinforce the importance of each stage. You celebrate reps who are excellent at generating initial meetings just as much as you celebrate those who are masters at negotiation. This helps you coach your team more effectively, identifying where deals get stuck and highlighting the behaviors you want to see replicated across the team.
When performance metrics are public, it naturally fosters a greater sense of accountability. Reps take more ownership of their pipeline because they know their progress (or lack thereof) is visible. This isn't about micromanagement; it's about empowerment. It encourages proactive pipeline management, as no one wants to see their deals sitting stagnant on the public screen for weeks. This shared accountability lifts the performance of the entire team.
HubSpot is an incredibly powerful tool, but its reports can be dense. A leaderboard distills all that complexity into a simple, visual format that anyone can understand in seconds. You don't need to be a HubSpot expert to see who is leading the pack or how close the team is to its target. This democratization of data ensures that everyone in the company can rally behind the sales team's efforts, fostering a more collaborative culture.
In today's work environment, teams are often spread across different locations. A HubSpot sales leaderboard displayed on screens in the office and shared through a URL or channel for remote workers acts as a central, unifying hub. It ensures that every team member feels connected to the same goals and shares in the same celebrations, regardless of their physical location. This is essential for maintaining a strong and cohesive team culture in a hybrid world. For more on this, HubSpot offers great insights into managing a successful sales team.
With RocketScreens, getting your HubSpot RocketRankings live is a straightforward process. You don’t need a developer or a complex IT project.
That's it. In just a few minutes, you've transformed your static HubSpot data into a dynamic, motivational tool. For a detailed walkthrough, visit our Help Center.
A leaderboard is a tool, and like any tool, its effectiveness depends on how you use it.
According to research from the Harvard Business Review, effective sales incentives are about more than just money; they tap into the desire for status and recognition, which is exactly what a public leaderboard provides.
No, HubSpot RocketRankings is designed to work with HubSpot plans that provide API access to deal data, which includes most professional-level subscriptions.
Absolutely. Security is our top priority. We use secure, OAuth 2.0 authentication to connect to your HubSpot account, meaning we never store your HubSpot login credentials. All data is transmitted over encrypted channels.
Currently, HubSpot RocketRankings is focused on displaying data from the deal object, specifically tracking the progress of deals through the various lifecycle stages you've defined in your pipelines.
Yes. While RocketRankings provides a clean, standardized layout for clarity, you have full control over how it appears within your overall digital signage presentation using the RocketScreens channel editor. You can frame it with your company branding, colors, and logos.
Your HubSpot CRM is more than a system of record; it's a source of motivation waiting to be unlocked. By taking your deal data out of the platform and putting it on the walls for everyone to see, you create a transparent, competitive, and high-energy sales environment.
A HubSpot sales leaderboard powered by RocketScreens is the simplest, most powerful way to make your data visible and actionable. It’s time to stop letting your team's successes hide behind a login screen.
Ready to see how easy it is to bring your HubSpot data to life? Schedule a demo of RocketScreens today!