A HubSpot sales leaderboard can be the single most effective tool you introduce to your sales floor this year. Your HubSpot CRM is packed with valuable information, deals moving, quotas being crushed, and new opportunities entering the pipeline. The problem? Most of that data stays locked away, visible only when a sales rep or manager decides to log in and search for it.
What if you could take the most critical piece of that data, the real-time pulse of your sales pipeline—and make it visible to everyone, all the time?
That's the core idea behind displaying your deal data on a screen. It’s not about adding another complex dashboard; it’s about simplifying information to create focus and motivation. With a dedicated solution like RocketScreens' HubSpot RocketRankings, you can broadcast your team's progress, celebrate wins the moment they happen, and foster a culture of high performance.
This guide will show you seven specific ways a live leaderboard focused on HubSpot deal stages will supercharge your team's results.
Table of Contents
- What Is a HubSpot Sales Leaderboard, Really?
- The Hidden Cost of Invisible Sales Data
- Introducing HubSpot RocketRankings by RocketScreens
- 7 Proven Benefits of a Live Sales Leaderboard
- Benefit 1: Ignite Genuine, Friendly Competition
- Benefit 2: Create Unmatched Real-Time Visibility
- Benefit 3: Automate Recognition and Celebrate Every Win
- Benefit 4: Reinforce Critical Sales Behaviors
- Benefit 5: Increase Accountability and Personal Ownership
- Benefit 6: Make Complex Data Instantly Understandable
- Benefit 7: Unify Hybrid and In-Office Sales Teams
- How to Set Up Your HubSpot Sales Leaderboard in Minutes
- Best Practices for a Leaderboard That Motivates, Not Demotivates
- Frequently Asked Questions (FAQ)
- Turn Your Data into a Performance Driver
What Is a HubSpot Sales Leaderboard, Really?
At its simplest, a HubSpot sales leaderboard is a public display that visualizes sales performance data pulled directly from your HubSpot CRM. However, a truly effective leaderboard does more than just show who has the highest revenue.
Instead of trying to replicate complex HubSpot reports on a big screen, the most successful implementations focus on clarity. At RocketScreens, we've found that the greatest impact comes from displaying the deal lifecycle stages. This approach shows not just the final outcome (a closed-won deal) but the entire journey, from a new opportunity to a qualified lead, to a proposal sent, and finally, to a closed deal.
This shifts the focus from a single lagging indicator (revenue) to the leading indicators that actually produce that revenue. It turns your digital signage into a dynamic, living scoreboard for your entire sales process.
The Hidden Cost of Invisible Sales Data
When your sales data lives exclusively inside HubSpot, you're paying a cost you may not even realize.
- Delayed Recognition: A salesperson closes a major deal, but no one knows about it until the weekly sales meeting. The excitement of the moment is lost, and a key opportunity for team-wide motivation vanishes.
- Lack of Context: Reps may know their own numbers, but they have little sense of how they stack up against their peers or how the team is tracking toward its goals in real-time.
- Information Silos: Non-sales departments, like marketing or customer success, remain disconnected from the commercial momentum of the business. Seeing deals move through the pipeline can provide them with valuable context and a sense of shared purpose.
- Manual Reporting Burden: Managers spend time pulling reports and building presentations to share progress, a task that can be completely automated.
By keeping this data behind a login, you create a passive environment. A visible leaderboard creates an active, engaged, and competitive one.
Introducing HubSpot RocketRankings by RocketScreens
Understanding these challenges is why we developed HubSpot RocketRankings. It isn't another tool to mirror your HubSpot dashboard. It's a purpose-built integration designed to do one thing exceptionally well: pull deal data from your HubSpot account and present it as a clean, compelling, and motivating leaderboard on any screen.
It securely connects to your HubSpot instance and focuses exclusively on tracking the deal lifecycle stages you care about. You choose the pipeline, the stages, and the team members, and RocketRankings handles the rest. It’s the simplest way to build a HubSpot sales leaderboard that your team will actually pay attention to.
7 Proven Benefits of a Live Sales Leaderboard
Putting your HubSpot deal stages on a screen is more than just a novelty; it’s a strategic move that drives tangible results. Here are seven ways it will supercharge your team.
Benefit 1: Ignite Genuine, Friendly Competition
Salespeople are often naturally competitive. A public leaderboard taps directly into that drive. When reps can see their names climbing the ranks as they move a deal from "Appointment Scheduled" to "Contract Sent," it creates a healthy and transparent competitive environment. This isn’t about shaming low performers; it’s about celebrating progress and inspiring everyone to push a little harder. The gamification aspect makes the daily grind more engaging and gives everyone a clear view of what winning looks like.
Benefit 2: Create Unmatched Real-Time Visibility
A weekly sales report is a snapshot in time. A live leaderboard is a living, breathing view of your pipeline. This real-time visibility means everyone, from the newest sales rep to the CEO, has an immediate pulse on performance.
Is the team on track to hit its quarterly goal? Is a specific deal stalled in the negotiation stage? A quick glance at the screen provides instant answers that used to require digging through CRM reports. This level of transparency keeps the entire team aligned and focused on the metrics that matter most.
Benefit 3: Automate Recognition and Celebrate Every Win
Recognition is a powerful motivator. A HubSpot sales leaderboard automates it. When a rep moves a deal to "Closed-Won," you can configure your digital signage to trigger a celebration—a unique sound, a special graphic, or a picture of the winning rep.
This immediate, public acknowledgment provides a powerful psychological boost. It reinforces winning behaviors and makes team members feel valued for their contributions, big and small. It transforms a simple data change in HubSpot into a shared moment of success for the entire office.
Benefit 4: Reinforce Critical Sales Behaviors
Success in sales isn't just about closing. It's about consistently executing the steps that lead to a close. By displaying the entire deal lifecycle, you reinforce the importance of each stage. You celebrate reps who are excellent at generating initial meetings just as much as you celebrate those who are masters at negotiation. This helps you coach your team more effectively, identifying where deals get stuck and highlighting the behaviors you want to see replicated across the team.
Benefit 5: Increase Accountability and Personal Ownership
When performance metrics are public, it naturally fosters a greater sense of accountability. Reps take more ownership of their pipeline because they know their progress (or lack thereof) is visible. This isn't about micromanagement; it's about empowerment. It encourages proactive pipeline management, as no one wants to see their deals sitting stagnant on the public screen for weeks. This shared accountability lifts the performance of the entire team.
Benefit 6: Make Complex Data Instantly Understandable
HubSpot is an incredibly powerful tool, but its reports can be dense. A leaderboard distills all that complexity into a simple, visual format that anyone can understand in seconds. You don't need to be a HubSpot expert to see who is leading the pack or how close the team is to its target. This democratization of data ensures that everyone in the company can rally behind the sales team's efforts, fostering a more collaborative culture.
Benefit 7: Unify Hybrid and In-Office Sales Teams
In today's work environment, teams are often spread across different locations. A HubSpot sales leaderboard displayed on screens in the office and shared through a URL or channel for remote workers acts as a central, unifying hub. It ensures that every team member feels connected to the same goals and shares in the same celebrations, regardless of their physical location. This is essential for maintaining a strong and cohesive team culture in a hybrid world. For more on this, HubSpot offers great insights into managing a successful sales team.
How to Set Up Your HubSpot Sales Leaderboard in Minutes
With RocketScreens, getting your HubSpot RocketRankings live is a straightforward process. You don’t need a developer or a complex IT project.
- Integration with HubSpot: Log in to the RocketScreens CMS, navigate to the 'Integrations' tab, click Add Integration, select HubSpot RocketRankings, click the Integrate button and select the HubSpot account you want to connect.
- Create a HubSpot RocketRankings App: Go to the 'Apps' tab, click Create App, find and select HubSpot RocketRankings from the Apps list and configure your leaderboard by choosing the desired display options and filters and click Save. Click Preview to ensure it is displaying the expected leaderboard data.
- Create a Channel for Display: Click the 'Channels' tab and create a Channel. In the Channel configurations, select the app you created for HubSpot RocketRankings and click Preview to see how the app will appear on your digital screen.
- Assign the Channel to a Player: Navigate to your 'Players' and choose the desired layer or screen. Enter the code, select the Channel and click Create button. Your HubSpot RocketRankings will be live on the selected screen showing real-time performance rankings.
That's it. In just a few minutes, you've transformed your static HubSpot data into a dynamic, motivational tool. For a detailed walkthrough, visit our Help Center.
Best Practices for a Leaderboard That Motivates, Not Demotivates
A leaderboard is a tool, and like any tool, its effectiveness depends on how you use it.
- Focus on Progress, Not Just Results: By displaying deal stages, you're already doing this. Celebrate movement through the pipeline, not just the final sale. This gives everyone a chance to be recognized.
- Keep it Simple: Resist the urge to cram too much information onto one screen. The power of a leaderboard is its at-a-glance readability. Focus on the most important metrics.
- Combine with Other Content: Your leaderboard will have more impact when it's part of a larger content strategy on your screens. Mix in company announcements, employee spotlights, and other engaging content to keep your screens fresh and ensure people are always looking at them.
- Celebrate Team Achievements: While individual competition is great, be sure to also display team-wide progress toward a collective goal. This builds camaraderie and ensures everyone is pulling in the same direction.
According to research from the Harvard Business Review, effective sales incentives are about more than just money; they tap into the desire for status and recognition, which is exactly what a public leaderboard provides.
Frequently Asked Questions (FAQ)
Q1: Do I need a special HubSpot plan to use this?
No, HubSpot RocketRankings is designed to work with HubSpot plans that provide API access to deal data, which includes most professional-level subscriptions.
Q2: Is my HubSpot data secure with RocketScreens?
Absolutely. Security is our top priority. We use secure, OAuth 2.0 authentication to connect to your HubSpot account, meaning we never store your HubSpot login credentials. All data is transmitted over encrypted channels.
Q3: What specific HubSpot data can RocketRankings display?
Currently, HubSpot RocketRankings is focused on displaying data from the deal object, specifically tracking the progress of deals through the various lifecycle stages you've defined in your pipelines.
Q4: Can I customize the look of the leaderboard?
Yes. While RocketRankings provides a clean, standardized layout for clarity, you have full control over how it appears within your overall digital signage presentation using the RocketScreens channel editor. You can frame it with your company branding, colors, and logos.
Turn Your Data into a Performance Driver
Your HubSpot CRM is more than a system of record; it's a source of motivation waiting to be unlocked. By taking your deal data out of the platform and putting it on the walls for everyone to see, you create a transparent, competitive, and high-energy sales environment.
A HubSpot sales leaderboard powered by RocketScreens is the simplest, most powerful way to make your data visible and actionable. It’s time to stop letting your team's successes hide behind a login screen.
Ready to see how easy it is to bring your HubSpot data to life? Schedule a demo of RocketScreens today!
