In high-performing sales organizations, momentum is everything. There is a palpable energy when a deal closes-a "gong" rings, high-fives are exchanged, and the atmosphere shifts. But as sales teams become more distributed or buried in their screens, that energy often gets lost in silent digital notifications that no one sees.
Data is the lifeblood of your sales operation, but visibility is its heartbeat. If your team creates a massive opportunity or closes a six-figure deal, but the celebration is hidden inside a browser tab, does it have the same impact?
This is where putting Salesforce Events on TV changes the dynamic. By moving key milestones out of the database and onto office screens, you turn silent data into loud, motivating signals. RocketScreens allows you to broadcast Salesforce closed won notifications, pipeline updates, and real-time Salesforce dashboards directly to digital signage, keeping your team aligned and hungry for the next win.
Here is how you can take the data already sitting in your CRM and turn it into a 24/7 performance engine.
When we talk about "Salesforce Events" in the context of digital signage, we aren't talking about scheduling a lunch meeting on your calendar. In the technical world of CRM, an event is a signal - a trigger that indicates something significant has happened within your data.
For a sales director or a revenue operations manager, an event represents a critical change in state. It is the moment an Opportunity stage moves from "Negotiation" to "Closed Won." It is the instant a Lead converts to a Contact. It is the second a high-value demo is booked.
These are the pulse points of your revenue cycle. However, standard Salesforce reporting treats these as static rows in a database. You run a report on Friday to see what happened on Tuesday. By then, the moment has passed.
By utilizing RocketScreens Salesforce integration, we treat these moments as live broadcasts. We capture the signal the moment it happens via Salesforce Outbound Messages and Flows, and we push a visual notification to your screens immediately. This transforms a database update into a "Breaking News" flash for your sales floor.
Every sales leader faces the same struggle: you have incredible data, but your team doesn't look at it.
Salesforce is a robust tool, but it is also complex. For a sales representative, it is often seen as a place to do data entry, not a place to find motivation. Reps live in their email, on LinkedIn, or on calls. They aren't keeping a dashboard open on a second monitor all day to watch their teammates' progress.
This leads to several "visibility gaps" that hurt performance:
The data isn't the problem. The delivery method is.
Visual communication works because it is passive. You don't have to ask a TV screen for information; it pushes information to you.
When you display Salesforce Events digital signage in common areas, break rooms, or even on the "second screen" of remote employees, you create a culture of transparency. Psychology plays a massive role here. When a rep knows that their "Closed Won" notification will flash up on the big screen with their photo and the deal amount, they are naturally more inclined to push that deal across the line.
It also shortens the reaction time to critical data. If a "High Priority Support Case" event flashes on the screen, the account manager knows instantly. If a "Large Pipeline Dip" trend appears on a dashboard, leadership can address it Tuesday morning rather than waiting for the monthly business review.
Always-on visibility turns your CRM from a storage locker into a scoreboard. It answers the question, "Are we winning right now?" without anyone having to say a word.
This is where RocketScreens bridges the gap. We built a platform that securely connects to your existing tools and broadcasts them to any screen, anywhere.
RocketScreens is not just a digital signage tool that loops JPEGs. It is a data visualization platform. We offer a specialized RocketScreens Salesforce integration designed to pull live data, reports, and event triggers directly from your Salesforce instance.
But we know sales teams don't live in Salesforce alone. You use Slack for communication, Google Sheets for quick calculations, and Power BI or Tableau for deep analysis. RocketScreens integrates with over 100 apps and integrations, allowing you to build a comprehensive "Sales Channel."
Imagine a TV in your sales pit that rotates through:
You are effectively building a 24/7 news channel dedicated entirely to your company's revenue goals.
The magic happens through a connection between Salesforce "Flows" and RocketScreens "Apps."
RocketScreens uses a specific app type called "Salesforce Events." When you configure this in our dashboard, the system generates a unique endpoint URL (a "listener").
On the Salesforce side, you act as the broadcaster. You set up a "Flow"—Salesforce’s automation engine—that watches for specific criteria. For example, you might tell Salesforce: "Watch all Opportunities. If the Stage changes to Closed Won, trigger an Outbound Message to this RocketScreens URL."
When that criteria is met:
This creates a " interrupt" style broadcast, similar to a breaking news alert, ensuring the team looks up when it matters most.
What should you actually broadcast? Here are three high-impact scenarios we see successful sales teams using today.
This is the classic use case. You configure the event to trigger only when an Opportunity hits "Closed Won" and the amount is over a certain threshold (e.g., $5,000).
Keep the top of the funnel visible. Trigger an event whenever a new "Qualified Opportunity" is created.
For SDR/BDR teams, closing deals isn't their primary metric—booking meetings is.
While events are great for "flashes" of information, you also need steady state awareness. This is where you combine the Event triggers with standard reporting.
You can use RocketScreens to display Salesforce dashboards on TV that rotate throughout the day. These aren't static screenshots; they are live windows into your reports.
Competition drives sales. With our RocketRankings feature, you can take a Salesforce report (e.g., "Revenue by Rep this Quarter") and turn it into a visualized, ranked leaderboard.
This combination ensures the team knows the long-term score (Leaderboards) while celebrating the short-term wins (Events).
Implementing salesforce events on tv isn't just about "looking cool." It drives specific business outcomes.
Getting this live is straightforward, though it requires someone with Salesforce Administration permissions. Here is the high-level workflow:
Once this is active, the connection is live. The next time a deal closes, the message travels securely from Salesforce to RocketScreens, and your TV lights up.
Note: This feature primarily supports Opportunity objects. For custom objects or advanced configurations, our support team can assist.
While Salesforce is the core, your business runs on more than one engine. The true power of digital signage comes from unification.
RocketScreens serves as a central hub. You might display your Salesforce closed won notifications, but right next to it, you can display:
RocketScreens turns scattered dashboards into a shared, always-on command center that everyone can see at a glance - from office floors to remote screens.
Your sales team is working hard. They are making calls, booking demos, and closing revenue. Don't let those wins vanish into the void of a database.
RocketScreens turns your Salesforce data and events into live, visible dashboards your whole team can see, understand, and act on. By bringing visibility to the forefront, you build a culture that celebrates success, recognizes effort, and stays focused on the goal.
Ready to see your own data light up the room? Start your free trial today or book a demo to see Salesforce Events live on your office TVs.
Salesforce Events here refers to key Opportunity‑based milestones (such as Closed Won or specific stage changes) that trigger notifications from Salesforce into RocketScreens. Unlike calendar events, these are data triggers that result in visual celebrations or alerts.
Yes, configuring Outbound Messages and Record‑Triggered Flows to send events to RocketScreens requires Salesforce admin‑level access. However, once the connection is made, managing the display in RocketScreens can be done by any user.
Yes, RocketScreens can mirror Salesforce dashboards and reports on any TV or screen with live updates, not just event alerts. You can schedule these to rotate alongside your event notifications.
Metrics like Closed Won revenue, pipeline value, win rate, new opportunities, demo counts, and activity volume work well because teams can quickly scan them and adjust behavior. Complex spreadsheets should be avoided; stick to high-level KPIs.
No, RocketScreens integrates with over 100 apps and integrations, including CRM, BI, calendars, and marketing tools, so you can combine Salesforce Events with data from other platforms on the same screens.