In a fast-paced business environment, the gap between "knowing" and "doing" is often defined by how quickly information travels. For many organizations, staying connected to the outside world—market shifts, political developments, and breaking headlines—is just as critical as monitoring internal sales figures.
Yet, most offices suffer from a disconnection. News feeds are isolated on personal phone screens, and vital company data is hidden inside browser tabs that rarely get opened. This creates a "silo effect" where teams miss context that could drive better decisions.
RocketScreens offers a solution that bridges this gap. By surfacing Fox News content on office TVs alongside your critical business KPIs, you create a workspace that is informed, aligned, and responsive. This guide explores how you can integrate live news with performance metrics to turn your office displays into active members of your team.
What is Fox News?
Fox News represents the pulse of current events, offering live coverage, in-depth analysis, and breaking stories from one of the most-watched news networks in the United States. For businesses, it isn't just about watching television; it is about tapping into a stream of information that influences markets, public sentiment, and policy.
From a digital signage perspective, "Fox News" serves as a high-value content asset. It provides:
- Real-time Market Context: For finance and sales teams, news affecting the stock market or specific industries often breaks on cable news first.
- Crisis Awareness: Breaking news regarding weather, infrastructure, or geopolitical events can allow logistics and operations teams to pivot quickly.
- Cultural Relevance: Keeping teams aware of major national conversations ensures that marketing and PR efforts remain tone-appropriate and timely.
Businesses and newsrooms utilize these feeds not for entertainment, but for situational awareness. However, the challenge has always been delivery. Having a cable box playing news in the corner of the room is passive and often ignored. Integrating this feed into a digital dashboard where work happens changes the dynamic entirely.
Common Team Challenges with Data and News
Most organizations are data-rich but insight-poor. We have access to more information than ever before, yet we struggle to distribute it effectively to the people who need it.
1. The Data Silo Problem
Your sales data lives in Salesforce. Your support tickets are in Zendesk. The news is on a website. To get a clear picture of the day, an employee would need to keep ten tabs open and refresh them constantly. This friction means that, in practice, the data is ignored.
2. Low Visibility
When information isn't physically visible, it falls out of mind. Managers often complain that teams aren't reacting to trends fast enough. The reality is that the team isn't seeing the trend until the end-of-week report. If a major industry shift happens on Fox News, but your team is heads-down in a spreadsheet, the reaction time is delayed.
3. Misalignment and Slow Decisions
Without a "shared view" of reality, teams drift. One department might be pushing a campaign while another knows—based on current events—that it’s the wrong time to launch. Lack of shared visibility leads to fragmented decision-making.
As visualization experts note, teams need visible scoreboards. A scoreboard doesn't just show the score; it shows the time remaining and the context of the game.
The Power of Daily Visibility
Why do stock trading floors have massive screens displaying live news tickers and scrolling numbers? Because visibility drives action.
When you place Fox News headlines next to your customer satisfaction score on a central office TV, you create an environment of "Contextual Intelligence."
- Accountability: When performance metrics are public, ownership increases. It is human nature to care more about a number when everyone can see it.
- Real-Time Alerts: A live dashboard acts as an early warning system. If a story breaks regarding a supply chain disruption, and your logistics dashboard is right next to it, the correlation is instant.
- Engagement: Digital signage turns data consumption from a solitary task into a communal one. A news ticker sparks conversation. A sales leaderboard sparks competition.
Introducing RocketScreens: Your Central Command Center
RocketScreens is not just a digital signage player; it is a Content Management System (CMS) for the physical world. It connects to over 100 applications—including Salesforce, Power BI, Tableau, Google Slides, and major news outlets—to display your powerful information anywhere.
How It Works
RocketScreens allows you to build "Channels"—think of them as playlists for your TV. You can drag and drop different apps into a channel and schedule them to rotate.
- Integration First: Unlike standard digital signage that just plays images or videos, RocketScreens logs into your business apps securely.
- The News Integration: You can pull in Fox News content via RSS feeds or through our specialized web apps. This allows you to display headlines, tickers, or live web views.
- Hardware Agnostic: You don't need expensive proprietary hardware. RocketScreens works with Amazon Fire Sticks, Google Chromecasts, and most smart TVs.
Crucially, RocketScreens does not replace Fox News. It amplifies it. It takes the content from Fox News and frames it within the context of your business objectives.
How RocketScreens Solves Visibility
RocketScreens transforms a standard TV into a specialized Fox News office display that also serves as a business intelligence monitor.
Shared News Dashboards
You can create a specific "Morning Briefing" channel. Slide 1 could be the Fox News RSS feed showing top political headlines. Slide 2 could be your company’s daily sales goals. This ensures that getting coffee effectively doubles as a briefing session.
Auto-Refresh Technology
Static images are useless for news and data. RocketScreens utilizes an auto-refresh engine. If a new story breaks on Fox News, the RSS feed updates on your screen automatically. If your sales team closes a deal, the Salesforce chart updates instantly. There is no manual reloading required; the screen is always live.
The "Single Source of Truth"
By mixing Fox News digital signage content with internal KPIs, the office TV becomes the "Source of Truth." It eliminates the debate of "which report is correct?" or "did you hear about X?" because the information is broadcasting to everyone simultaneously.
RocketScreens + Fox News in Action
Let’s look at how you can practically enhance Fox News content in your workplace using RocketScreens.
Scenario: The Sales Floor
The Setup: You want your sales team to be aggressive but aware of the macro-economic climate.
The Channel:
- Slide A (15 seconds): A Salesforce Dashboard showing "Calls Made Today" vs. "Target."
- Slide B (15 seconds): Fox News Business/Finance RSS Feed displaying ticking headlines about market trends and interest rates.
- Slide C (10 seconds): A "Top Performer" recognition slide.
The Result: The sales team sees their targets. They also see, via the Fox News integration, that the market is volatile today, prompting them to adjust their pitch scripts regarding stability and ROI.
Scenario: The Executive Lobby
The Setup: You want to impress visitors and keep executives informed while they walk between meetings.
The Channel:
- Slide A (30 seconds): A high-level Tableau visualization of quarterly growth.
- Slide B (30 seconds): Fox News main headlines (Top Stories) formatted cleanly with your company branding.
- Slide C (15 seconds): Company stock price or industry index ticker.
The Result: A professional atmosphere that signals your company is plugged into the wider world.
Benefits for Teams
Integrating Fox News with business metrics is about more than just decoration. It drives tangible operational improvements.
- Continuous Alignment: Teams "tune in" automatically. You don't have to email them to check the metrics; the metrics are part of the room's furniture.
- Improved Decision-Making: Information reduces anxiety and hesitation. When teams have the full picture—internal stats plus external news—they make faster, more confident choices.
- Boosted Engagement: A screen that only shows a spreadsheet is boring. A screen that shows a spreadsheet intermixed with live news, weather, and employee birthdays is a screen people actually watch.
- Time Savings: It eliminates the "context switching" tax. Employees don't lose focus tabbing out of their work to check the news; they simply glance up.
Step-by-Step: How to Display Fox News and Metrics
Implementing this is straightforward with RocketScreens. Here is a quick guide to getting started.
1. Hardware and Software Needs
You do not need a complex IT project.
- Display: Any TV with an HDMI port.
- Player: An Amazon Fire Stick, Android TV box, or a mini-PC.
- Software: The RocketScreens app installed on the player.
- Network: Stable Wi-Fi or Ethernet connection.
2. Create Your Account and Channel
Log in to the RocketScreens dashboard on your computer. Create a new "Channel" (playlist) named "Office News & Data."
3. Add the Fox News App
In the RocketScreens App Store, search for "News" or "RSS." Select the RSS app. Input the Fox News RSS feed URL (widely available for different sections like Politics, Tech, or U.S. News). Customize the look—choose a layout that fits your corporate branding colors.
4. Add Your Data Dashboard
Next, select the app for your data source (e.g., Microsoft Power BI). You will be prompted to authenticate securely. Select the specific report or dashboard you want to display.
5. Schedule and Deploy
Set the duration for each slide. We recommend 30 seconds for complex data and 15 seconds for news headlines. Save the channel and assign it to your TV player. Within seconds, your office TV will begin cycling through live news and live data.
FAQs regarding Fox News and Digital Signage
Q: Can RocketScreens display any Fox News content?
A: You can integrate Fox News via RSS feeds or the Static Website app. This allows headlines, images, and summaries to appear. Streaming live video requires specific bandwidth and licensing considerations, but ticker/headline data is easily integrated.
Q: How often do the screens update?
A: RocketScreens is designed for real-time performance. RSS feeds update as soon as the source publishes. Data dashboards can be set to refresh every few minutes, ensuring your Fox News office display is never stale.
Q: What if FoxNews.com is blocked on our network?
A: RocketScreens devices typically run on a separate guest network or have their own whitelisting rules. Furthermore, using the RSS app often bypasses standard browser blocks because it pulls text data rather than loading the full heavy website.
Q: Can we filter the news?
A: Yes. When using RSS feeds, you can select specific categories. If you only want "Business" or "Tech" news from Fox and want to exclude "Politics," you simply use the specific RSS URL for those sections.
The modern office needs to be smarter, faster, and more connected. Relying on yesterday's reports or waiting for a meeting to get updates is a strategy for the past. By using RocketScreens to bring Fox News and your vital business data onto the big screen, you create a workspace that is alive with information.
You turn passive displays into active drivers of team performance. You ensure that every employee, from the intern to the CEO, has their eyes on the same goals and the same world events.
Ready to make Fox News part of your daily team routine?
Don't let your data hide in the dark. Start a free trial of RocketScreens today. Set up your first news-and-metrics channel in minutes—no credit card needed. Keep your team informed, aligned, and ahead of the curve with live headlines and real-time dashboards.
